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Gösterilen sonuç sayısı: 43

  • Karlar Ülkesi 2 – Sihirli Bir Macera

    Enter the world of Anna, Elsa, Olaf, Kristoff, and Sven as they spring to life on—and off—the page!

    You’ll never want to let it go! Explore the characters and the story of Frozen 2, and download the free app to unlock unique experiences and create your very own digital magic. The first section of the book is a character guide with profiles of the main protagonists, and the second half tells the story of the film.

    The digital enhancements come in three sections:

    Portraits: Readers are able to trigger portraits of the main characters (Elsa, Anna, Kristoff, Sven, and Olaf), which will appear in 3D frames. They can collect the portraits within the app and display them on their wall. This adds a brand new level of interactivity by allowing the user to place all five portraits wherever they choose around their room.

    Collecting element crystals: Readers can also collect four element crystals from four different spreads. These elements play a large role in the new film.

    Ice magic: Once readers have collected all four of the element crystals, they’ll unlock a magical power, creating frozen blasts of snowflakes with their fingers. This is similar to Elsa’s powers, which develop and grow in the new film.

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  • Strange Science and Explosive Experiments

    Science experiments don’t have to be limited to the classroom or laboratory. With this engaging series, readers learn to conduct fun and relevant experiments that can be done at home. Each book offers a detailed exploration of exciting, gruesome, and bizarre scientific phenomena. Stimulating and unique subject matter appeals to readers who aren’t typically drawn to scientific material. Creative language and colourful images draw readers in, while exciting activities aid in their understanding of key scientific concepts.
    • Innovative page design helps ensure subject matter is highly accessible
    • Engaging language and vibrant images appeal to readers of many levels
    • Experiments reinforce understanding of important concepts  
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  • What the Ladybird Heard – Series

    The ladybird said never a word.
    But the ladybird saw,
    And the ladybird heard . . .

    Hefty Hugh and Lanky Len are two crafty robbers with a cunning plan to steal the farmer’s fine prize cow. But little do they know that the tiniest, quietest creature of all has overhead their plot, and she has a plan of her own . . .

    What the Ladybird Heard is a fantastically funny story from the stellar picture book partnership of Julia Donaldson and Lydia Monks. With brilliant rhyming verse, bright distinctive illustrations and glitter on every page, this much-loved modern classic is perfect for reading aloud.

    Enjoy more stories from Julia Donaldson and Lydia Monks: Sharing a Shell, The Princess and the Wizard, The Rhyming Rabbit, The Singing Mermaid, Sugarlump and the Unicorn, Princess Mirror-Belle and the Dragon Pox, What the Ladybird Heard Next and What the Ladybird Heard on Holiday.
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  • Muffin is Looking for Rabbit

    Muffin wants to play a game with Bunny.
    But … where is he?
    Muffin goes looking in the living room,
    in her bedroom, in the laundry room,
    but he is nowhere to be found.
    Have you seen Bunny?

     A cheerful story about friendship and playing hide-and-seek together. For seeking champions ages 3 years and up.

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  • Lila The Reading Mouse

    Lila is a very intelligent mouse. She lives in a book case and she devours one story after the other. One day she notices her eyes aren’t as good as they used to be. Lila goes and tries to find glasses and she finds a pair … on the nose of Anatole, a very lazy cat.

    A warm story about a very special friendship and about the pleasure of reading aloud. For reading aloud mice and cats that devour stories aged 3 and up.

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  • Hopeless Heroes Series

    * Part of a 10 book series * An excellent learning tool for Greek mythology * Entertaining illustrations to encourage reluctant readers * Includes a leading boy and girl across the stories to appeal to all children

    • Here Come Hercules! (1st Book)
    • Hera’s Terrible Trap (2nd Book)
    • Arachne’s Golden Gloves! (3rd Book)
    • Problems with Pythagoras! (4th Book)
    • Apollo’s Mystic Message! (5th Book)
    • Jason’s Wild Winds! (6th Book)
    • Circe’s Beastly Feast! (7th Book)
    • Odysseus’ Trojan Trick! (8th Book)
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  • The Greats Series

    Which brilliant men and women have made ground-breaking scientific discoveries over the centuries? This series tracks the great scientific minds from all over the world – from the earliest geniuses who lived thousands of years ago, to modern scientists who are advancing knowledge way beyond our universe.

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  • Ceri & Deri

    The Ceri & Deri series follows the adventures of its titular characters, a dog and cat duo who love undertaking new projects and activities. With an educational dimension, these stories will help children grasp concepts such as time, counting and sharing, while their fun and varied cast of animal characters, bright and vivid art style and endlessly imaginative scenarios make them an original and engaging choice for young readers. A fresh and original series of illustrated children’s stories by exciting new illustrator Max Low. – Max’s vibrant art style brings each adventure vividly to life, giving the characters and series a distinctive visual identity. With an educational dimension, the series can help young children with concepts such as time, counting and sharing through its fun and engaging storytelling.

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  • Fun Activity Book The Little Prince

    Our Activity Book range is an exciting new set of interactive titles for children based on internationally popular stories and fun themes like the farm. Children will enjoy the colouring and various games, puzzles and quizzes while learning more about favourite tales and popular subjects.

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  • The Little Prince

    Le Petit Prince was first published in France in 1943, as a novella written by the French aristocrat, writer, poet and pioneering aviator Antoine de Saint-Exupéry (1900–44). Translated into many languages it remains one of the great best sellers of all time. The publisher’s expert colourist has reworked the illustrations to provide a more vibrant and contemporary appearance to the book. Likewise the publisher’s translation department has carefully considered the original French text and rerendered it into concise modern English while maintaining the flavour of the original text. This is a newly presented edition of The Little Prince with all the original illustrations newly coloured and the text translated into English.

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  • Fun Activity Book Alice

    Our Activity Book range is an exciting new set of interactive titles for children based on internationally popular stories and fun themes like the farm. Children will enjoy the colouring and various games, puzzles and quizzes while learning more about favourite tales and popular subjects.

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  • Alice in Wonderland

    The humour and fascination of Alice in both the Wonderland and Looking Glass tales appeals to every age group at a different level and never fails to draw in the reader into Lewis Carroll’s amazingly imaginative and thought-provoking world. Lewis Carroll (his real name was Charles Lutwidge Dodgson) based Alice’s character on a real-life little girl named Alice Liddell and soon everyone was drawn into her upside down dream – even the Queen… After reading Alice’s Adventures in Wonderland, an enthusiastic Queen Victoria suggested that Carroll dedicate his next book to her! This tome turned out to be An Elementary Treatise on Determinants, With Their Application to Simultaneous Linear Equations and Algebraic Equations, duly dedicated and presented to the Queen! However, he was evidently allowed to keep his head!

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  • The Second Sister: A Novel

    An obsessive quest to solve the mystery of her older sister’s disappearance puts a young woman in mortal jeopardy in this taut, sophisticated novel of psychological suspense from the author of the “truly riveting” (New York TimesThe Book of You. An intoxicating cocktail of loyalty and secrets, lies and betrayal, reminiscent of Rosamund Lupton’s Sister and Kimberly McCreight’s Reconstructing Amelia.

    A decade ago, Ella Brooke’s older sister, Miranda, vanished without a trace. With every passing year, Ella has come to resemble more closely the sister she lost—the same dark hair, the same piercing blue eyes—and now she’s the same age Miranda was when she disappeared.

    Ella has never let go of her sister. She can still feel Miranda’s presence, still hear her voice. She still talks to her. What holds Ella together is her love for her sister’s ten-year-old son and her work as a self-defense expert helping victims.

    Ella is certain that Miranda was taken, and that one man is key to her disappearance: Jason Thorne. The tabloids report that a new link has been found connecting Miranda to this sadistic serial killer locked away in a psychiatric hospital. Ignoring warnings from the police and the disapproval of her parents, she seeks Thorne out. Ella will do whatever it takes to uncover the truth—no matter how dangerous…

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  • Examined Lives: From Socrates to Nietzsche

    New York Times Notable Book for 2011

    We all want to know how to live. But before the good life was reduced to ten easy steps or a prescription from the doctor, philosophers offered arresting answers to the most fundamental questions about who we are and what makes for a life worth living.

    In Examined Lives, James Miller returns to this vibrant tradition with short, lively biographies of twelve famous philosophers. Socrates spent his life examining himself and the assumptions of others. His most famous student, Plato, risked his reputation to tutor a tyrant. Diogenes carried a bright lamp in broad daylight and announced he was “looking for a man.” Aristotle’s alliance with Alexander the Great presaged Seneca’s complex role in the court of the Roman Emperor Nero. Augustine discovered God within himself. Montaigne and Descartes struggled to explore their deepest convictions in eras of murderous religious warfare. Rousseau aspired to a life of perfect virtue. Kant elaborated a new ideal of autonomy. Emerson successfully preached a gospel of self-reliance for the new American nation. And Nietzsche tried “to compose into one and bring together what is fragment and riddle and dreadful chance in man,” before he lapsed into catatonic madness.

    With a flair for paradox and rich anecdote, Examined Lives is a book that confirms the continuing relevance of philosophy today―and explores the most urgent questions about what it means to live a good life.

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  • Life by Algorithms: How Roboprocesses Are Remaking Our World

    Computerized processes are everywhere in our society. They are the automated phone messaging systems that businesses use to screen calls; the link between student standardized test scores and public schools’ access to resources; the algorithms that regulate patient diagnoses and reimbursements to doctors. The storage, sorting, and analysis of massive amounts of information have enabled the automation of decision-making at an unprecedented level. Meanwhile, computers have offered a model of cognition that increasingly shapes our approach to the world. The proliferation of “roboprocesses” is the result, as editors Catherine Besteman and Hugh Gusterson observe in this rich and wide-ranging volume, which features contributions from a distinguished cast of scholars in anthropology, communications, international studies, and political science.

    Although automatic processes are designed to be engines of rational systems, the stories in Life by Algorithms reveal how they can in fact produce absurd, inflexible, or even dangerous outcomes. Joining the call for “algorithmic transparency,” the contributors bring exceptional sensitivity to everyday sociality into their critique to better understand how the perils of modern technology affect finance, medicine, education, housing, the workplace, food production, public space, and emotions—not as separate problems but as linked manifestations of a deeper defect in the fundamental ordering of our society.

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  • Aristotle’s “Art of Rhetoric”

    For more than two thousand years. Aristotle’s “Art of Rhetoric” has shaped thought on the theory and practice of rhetoric, the art of persuasive speech. In three sections, Aristotle discusses what rhetoric is, as well as the three kinds of rhetoric (deliberative, judicial, and epideictic), the three rhetorical modes of persuasion, and the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others.

    Here Robert C. Bartlett offers a literal, yet easily readable, new translation of Aristotle’s “Art of Rhetoric,”one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

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  • Podcasting Marketing Strategy

    Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

    Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

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  • Moon’s First Friends

    From high up in the sky, the Moon has spent her whole life watching Earth and hoping for someone to visit. Dinosaurs roam, pyramids are built, and boats are made, but still no one comes. Will friends ever come visit her?

    Commemorate the extraordinary Apollo 11 spaceflight mission with this heartwarming story of the Moon who just wants a friend.

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  • Seeds of Science

    ‘Mark Lynas is a saint’ Sunday Times

    ‘Fluent, persuasive and surely right.’ Evening Standard

    Mark Lynas was one of the original GM field wreckers. Back in the 1990s – working undercover with his colleagues in the environmental movement – he would descend on trial sites of genetically modified crops at night and hack them to pieces. Two decades later, most people around the world – from New York to China – still think that ‘GMO’ foods are bad for their health or likely to damage the environment. But Mark has changed his mind. This book explains why.

    In 2013, in a world-famous recantation speech, Mark apologised for having destroyed GM crops. He spent the subsequent years touring Africa and Asia, and working with plant scientists who are using this technology to help smallholder farmers in developing countries cope better with pests, diseases and droughts.

    This book lifts the lid on the anti-GMO craze and shows how science was left by the wayside as a wave of public hysteria swept the world. Mark takes us back to the origins of the technology and introduces the scientific pioneers who invented it. He explains what led him to question his earlier assumptions about GM food, and talks to both sides of this fractious debate to see what still motivates worldwide opposition today. In the process he asks – and answers – the killer question: how did we all get it so wrong on GMOs?

    ‘An important contribution to an issue with enormous potential for benefiting humanity.’ Stephen Pinker

    ‘I warmly recommend it.’ Philip Pullman

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  • Pelle und Pinguine – Kein Problem, sagt Papa Eisbär

    Der kleine Eisbär Pelle und das Pinguinmädchen Pinguine werden Freunde! Der Start einer humorvollen und warmherzigen Reihe, illustriert von Sabine Wilharm
    Trübsinnig liegt der kleine Eisbär Pelle in der Schneehöhle. Zu nichts hat er Lust. Das Weise Walross rät Pelles Papa, einen Singvogel aus dem Süden zu holen. Zwar kennt sich Papa Eisbär mit Vögeln nicht besonders aus, dennoch macht er sich auf den Weg. Nach Island, Afrika, ja sogar bis zum Südpol reist er und trifft dabei zahlreiche Tiere – doch ein Singvogel ist nicht dabei. Schließlich begegnet er dem Waisenmädchen Pinguine. Sie kann zwar nur fiepen, aber dass ein Pinguin nicht singen kann, ist für Pelle gar kein Problem. Was ihm gefehlt hat, war kein singender Vogel, sondern eine Freundin, mit der er spielen kann. Der Start einer humorvollen Vorlesereihe über eine ungewöhnliche Freundschaft.

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  • Around the World in 80 Trains: A 45,000-Mile Adventure

    ‘Monisha Rajesh has chosen one of the best ways of seeing the world. Never too fast, never too slow, her journey does what trains do best. Getting to the heart of things. Prepare for a very fine ride’ Michael Palin

     

    When Monisha Rajesh announced plans to circumnavigate the globe in eighty train journeys, she was met with wide-eyed disbelief. But it wasn’t long before she was carefully plotting a route that would cover 45,000 miles – almost twice the circumference of the earth – coasting along the world’s most remarkable railways; from the cloud-skimming heights of Tibet’s Qinghai railway to silk-sheeted splendour on the Venice Simplon-Orient-Express.

    Packing up her rucksack – and her fiancé, Jem – Monisha embarks on an unforgettable adventure that will take her from London’s St Pancras station to the vast expanses of Russia and Mongolia, North Korea, Canada, Kazakhstan, and beyond. The ensuing journey is one of constant movement and mayhem, as the pair strike up friendships and swap stories with the hilarious, irksome and ultimately endearing travellers they meet on board, all while taking in some of the earth’s most breathtaking views.

    From the author of Around India in 80 Trains comes another witty and irreverent look at the world and a celebration of the glory of train travel. Rajesh offers a wonderfully vivid account of life, history and culture in a book that will make you laugh out loud – and reflect on what it means to be a global citizen – as you whirl around the world in its pages.

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  • Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

    Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

    Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

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  • The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

    The 30 Day MBA in Marketing provides a complete marketing & ‘course’ spanning twelve
    disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy,
    Promotion and advertising, Pricing, Managing the marketing organization and Marketing and
    the law. Each chapter includes at least one practical real life example to illustrate how
    marketing concepts apply to business decision making. Learn what they teach you on
    professional marketing courses and at the world’s top Business Schools and why it matters to
    you; eliminate gaps in your marketing knowledge and take part in business decision making
    on an equal footing with MBA graduates or your company marketing director. This book
    includes detailed information on how to find and analyse market data on any business or
    market anywhere and online appendices that provide an invaluable guide to finding further
    information and free resources on each topic covered.

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  • Dead End: A gripping DI Kelly Porter crime thriller

    When the seventh Earl of Lowesdale is found hanging from the rafters at Wasdale Hall, everyone assumes the aging, hard-partying aristocrat had finally had enough of chasing the glory of his youth. But when the coroner finds signs of foul play, DI Kelly Porter is swept into a luxurious world where secrets and lies dominate.

    At the same time, two young hikers go missing and it’s up to Kelly to lead the search. But digging deeper reveals ties to two other unsolved disappearances and Kelly and her team find themselves in a race against time.

    Now, as all roads of both investigations and Kelly’s own family secrets lead to Wasdale Hall it becomes more important than ever for Kelly to discover the devious truths hidden behind the walls of the Lake District’s most exclusive estate…

    Don’t miss this gripping crime thriller featuring an unforgettable detective. Perfect for fans of Angela Marsons, Patricia Gibney and Robert Bryndza.

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  • Deep Fear: An unputdownable crime thriller

    DI Kelly Porter is back. But will this new case push her beyond her limits?

    On a peaceful summer’s morning in the Lake District, a woman’s body is discovered outside a church. She’s been murdered and a brutal, symbolic act performed on her corpse. DI Kelly Porter is in charge of the team investigating the crime, and is determined to bring the killer to justice. But as more deaths occur it is clear this is the work of a disturbed, dangerous and determined individual. Can Kelly put the puzzle pieces together before the danger comes closer to home?

    Don’t miss this gripping crime thriller featuring an unforgettable detective. Perfect for fans of Angela Marsons, Patricia Gibney and Robert Bryndza.

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  • Into the Night

    After the shocking murder of a high-profile celebrity, Gemma Woodstock must pull back the layers of a gilded cage to discover who among the victim’s friends and family can be trusted–and who may be the killer.

    Troubled and brilliant, Detective Sergeant Gemma Woodstock finds herself lost and alone after a recent move to Melbourne, brokenhearted by the decisions she’s had to make. Her new workplace is a minefield and Detective Sergeant Nick Fleet, the partner she has been assigned, is uncommunicative and often hostile. When a homeless man is murdered and Gemma is put on the case, she can’t help feeling a connection with the victim and his lonely, isolated existence.

    Then Sterling Wade, an up-and-coming actor filming his breakout performance in a closed-off city street, is murdered in the middle of an action-packed shot, and Gemma and Nick have to put aside their differences to unravel the mysteries surrounding the actor’s life and death. Who could commit such a brazen crime? Who stands to profit from it? Far too many people, and none of them can be trusted. Gemma can’t imagine a pair of victims with less in common–and yet as Gemma and Fleet soon learn, both men were keeping secrets that may have led to their deaths.

    With riveting suspense, razor-sharp writing, and a fascinating cast of characters, INTO THE NIGHT proves Sarah Bailey is a major new talent to watch in the world of literary crime fiction.

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  • Swearing Is Good for You: The Amazing Science of Bad Language

    An irreverent and impeccably researched defense of our dirtiest words.

    We’re often told that swearing is outrageous or even offensive, that it’s a sign of a stunted vocabulary or a limited intellect. Dictionaries have traditionally omitted it and parents forbid it. But the latest research by neuroscientists, psychologists, sociologists, and others has revealed that swear words, curses, and oaths―when used judiciously―can have surprising benefits.

    In this sparkling debut work of popular science, Emma Byrne examines the latest research to show how swearing can be good for you. With humor and colorful language, she explores every angle of swearing―why we do it, how we do it, and what it tells us about ourselves. Not only has some form of swearing existed since the earliest humans began to communicate, but it has been shown to reduce physical pain, to lower anxiety, to prevent physical violence, to help trauma victims recover language, and to promote human cooperation. Taking readers on a whirlwind tour through scientific experiments, historical case studies, and cutting-edge research on language in both humans and other primates, Byrne defends cursing and demonstrates how much it can reveal about different cultures, their taboos and their values.

    Packed with the results of unlikely and often hilarious scientific studies―from the “ice-bucket test” for coping with pain, to the connection between Tourette’s and swearing, to a chimpanzee that curses at her handler in sign language―Swearing Is Good for You presents a lighthearted but convincing case for the foulmouthed.

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  • Dünyanın En Mutlu Çocukları

    Hollandalı çocuklar çoğunlukla hallerinden memnun görünür. Uyku problemleri neredeyse yok gibidir. Anne-babalar çocuklarının dışarıda tek başlarına oynamalarına izin verir, okula onları bisikletle gönderecek kadar güvenirler çocuklarına Hollanda’daki okullarda 10 yaş altındaki çocuklara ev ödevi verilmez. Hollandalı ergenler asla isyankâr değildir. Çocukların esenliği üzerine yakın tarihli bir UNICEF araştırmasına göre Hollandalı çocuklar genel mutlulukta birinci sıradalar. Peki dünyanın en mutlu çocuklarını yetiştirmenin sırrı ne? Hollandalılarla evli, çocuklarını Hollanda’da büyütmekte olan Rina Mae Acosta ile Michele Hutchinson, Hollandalıların halinden memnun, uyumlu, sağlıklı bebekler, çocuklar ve ergenler yetiştirmesine olanak veren eşsiz ortamı incelemişler ve bunun sonucunda da elinizde tuttuğunuz Dünyanın En Mutlu Çocukları kitabı ortaya çıkmış. Çocuklarınızın mutluluğunu garantilemek için Hollandalı ebeveynlerden neler öğrenebileceğinizi görmek isterseniz bu kitabı kaçırmayın.

    YAZARLAR HAKKINDA

    Rina Mae Acosta şu an Hollandalı kocası ve iki küçük oğluyla Hollanda’da yaşayan Asya kökenli Amerikalı, Kaliforniya doğumlu bir yazar. Kaliforniya Üniversitesi’ni, Berkley’yi ve Rotterdam’daki Erasmus Üniversitesi’ni bitirdi. Ebeveynlik ve ebeveynlerle ilgili oldukça başarılı bir blog olan “Finding Dutchland”de yazılar yazıyor. Michele Hutchison editör, çevirmen ve blog yazarı. Solihull’da doğmuş, Lincolnshire’da büyümüş ve East Anglia Üniversitesi, Cambridge Üniversitesi ve Lyon Üniversitesi’nde okumuştur. 2004’te karnı burnunda Amsterdam’a taşınmadan önce Britanya’da yayıncılık ile uğraşmıştır. Amsterdam’da editörlük yapmış meşhur bir Hollanda edebiyatı çevirmenidir. Hollandalı eşi ve iki çocuğuyla eski bir kanal evinde yaşamını sürdürüyor.

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  • They Thought They Were Free: The Germans, 1933-45

    First published in 1955, They Thought They Were Free is an eloquent and provocative examination of the development of fascism in Germany. Mayer’s book is a study of ten Germans and their lives from 1933-45, based on interviews he conducted after the war when he lived in Germany. Mayer had a position as a research professor at the University of Frankfurt and lived in a nearby small Hessian town which he disguised with the name “Kronenberg.” “These ten men were not men of distinction,” Mayer noted, but they had been members of the Nazi Party; Mayer wanted to discover what had made them Nazis.

    “What happened here was the gradual habituation of the people, little by little, to being governed by surprise; to receiving decisions deliberated in secret; to believing that the situation was so complicated that the government had to act on information which the people could not understand, or so dangerous that, even if the people could not understand it, it could not be released because of national security. And their sense of identification with Hitler, their trust in him, made it easier to widen this gap and reassured those who would otherwise have worried about it.”–from Chapter 13, “But Then It Was Too Late”

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  • Hype: A Doctor’s Guide to Medical Myths, Exaggerated Claims, and Bad Advice – How to Tell What’s Real and What’s Not

    A Publisher’s Weekly Best Book of 2018

    An engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere

    There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. In Hype, Dr. Nina Shapiro distinguishes between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions everyday. She’s bringing those lessons to life here with a blend of science and personal stories to discuss her dramatic new definition of “a healthy life.”

    Hype covers everything from exercise to supplements, diets to detoxes, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as worrying less about buying products labeled organic or natural, and more about skipping vaccines, buying into weight-loss fads, and thinking you can treat cancer through diet alone. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly.

    Hype provides answers to many of our most pressing questions, such as:

    *Are online doctor ratings valuable and what conditions can you diagnose online?
    *What’s the link between snoring and ADHD?
    *What does “Doctor Recommended” and “Clinically Proven” mean?
    *Do “superfoods” really exist?
    *Which vitamins can increase your risk for cancer?
    *Do vaccines introduce toxins into the body?
    *What’s the best antiaging trick of the day that’s not hype?
    *Can logging “ten thousand steps a day” really have an impact on your health?

    Never has there been a greater need for this reassuring and scientifically backed reality check.

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  • The Work of Literature in the Age of Post-Truth

    What is the role of literary studies in an age of Twitter threads and viral news?

    If the study of literature today is not just about turning to classic texts with age-old questions, neither is it a rejection of close reading or critical inquiry. Through the lived experience of a humanities professor in a rapidly changing world, this book explores how the careful study of literature and culture may be precisely what we need to navigate our dizzying epoch of post-truth politics and ecological urgency.

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  • Marketing the Third Reich (Routledge Studies in Fascism and the Far Right)

    In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.

    Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.

    Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

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  • If You Can’t Trust Your Mother, Whom Can You Trust?: Soul Murder, Psychoanalysis and Creativity

    The main theme of this book concerns the continuing psychic centrality of parents for their children. Several chapters examine an author and his works, outlining that author’s relationships with parents, good-and-bad, and making descriptive comments about these based both on information gleaned from the author’s life and writings as well as from observations found in autobiographies, biographies and critical works. Since these studies in part concern stories of child abuse and deprivation, the book predominantly illustrates bad parenting that seems to have contributed to the child’s psychopathology. Yet in most cases there has also been an evocation by the trauma and deprivation of adaptive and even creative reactions–this positive effect also of course largely attributable to concomitant good parenting–and yet there are some cases where little of this seems to have existed and yet the children still turn out to be able to make something of themselves. The conditions that make for psychic health in a traumatized childhood are mysterious and can’t always be accounted for.

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  • The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

    With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

    Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:

    * Generate genuine buzz both online and off.

    * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.

    * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.

    Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.

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  • In Defense of Processed Food: It’s Not Nearly as Bad as You Think

    It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and limitations of food processing and exposes some of the tricks both Big Food and its critics use to manipulate us to adopt their point of view. Food is a source of enjoyment, a part of our cultural heritage, a vital ingredient in maintaining health, and an expression of personal choice. We need to make those choices based on credible information and not be beguiled by the sophisticated marketing tools of Big Food nor the ideological appeals and gut feelings of self-appointed food gurus who have little or no background in nutrition.

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  • Ogilvy on Advertising in the Digital Age

    David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of “digital”. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the “noise” surrounding digital to outline some essential truths and offer sound practical advice.

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  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it’s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand’s Distinctive Assets.

    Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

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  • Who Says You Can’t? You Do

    Have you ever wondered why there are few people living their dream, yet others seem to be slipping further away from theirs with every day that passes? Daniel Chidiac’s writing has touched millions of people worldwide and helps to transform thousands of lives daily. By opening Who Says You Can’t? YOU DO, we embark on a psychological and emotional journey that is certain to unlock our truest potential. This challenging yet extraordinarily rewarding book is the ultimate guide to discover the fulfilment we have been searching for our whole life.

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  • A Room of One’s Own

    In A Room of One’s Own, Virginia Woolf imagines that Shakespeare had a sister—a sister equal to Shakespeare in talent, and equal in genius, but whose legacy is radically different. This imaginary woman never writes a word and dies by her own hand, her genius unexpressed. If only she had found the means to create, argues Woolf, she would have reached the same heights as her immortal sibling. In this classic essay, she takes on the establishment, using her gift of language to dissect the world around her and give voice to those who are without. Her message is a simple one: women must have a fixed income and a room of their own in order to have the freedom to create.

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  • Conceptual Blockbusting: A Guide to Better Ideas

    James Adams’s unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

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  • Die Welt erklärt in drei Strichen

    Dieses Buch handelt von Veränderungen. Von den kleinen scheinbar bedeutungslosen des Alltags und von den großen, unbegreiflichen der Weltgeschichte. Doch wer verändern will, muss zuerst verstehen: 52 Modelle helfen zu begreifen, was passiert ist und wie es weitergeht. Wer drinnen ist und wer draußen, wer regiert und wer verliert, wer die Spielregeln macht und wer sie bricht. Und nicht zuletzt: was wir selbst tun können, um unsere Welt mitzugestalten.

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  • Fragebuch – Bleiben Sie sich keine Antwort schuldig!

    Wer kennt dich am Besten? Was hast du von deiner Mutter gelernt? Wann hast du zuletzt gelogen? Hättest du duch gerne selbst als Freund? Dieses Buch versammelt die besten Fragen, um einen Fremden in kurzer Zeit kennenzulernen oder um eine gute Freundin wirklich zu verstehen. Du wirst damit jedes Gegenüber aus der Reserve locken und in spannende Gespräche verwickeln. Lass dich überraschen und von unerwarteten Antworten verblüffen.

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  • Communication Theories: Origins, Methods and Uses in the Mass Media

    The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

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