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    (Turkish) Yazar: Daniel Rowles – Ciaran Rogers

    Podcast’ler kalabalık ve gürültülü dijital ortamda işletmelere, marka üreticilerine ve pazarlamacılara, hedef kitleler nezdinde öne çıkma ve onlarla etkileşimi sürdürme konusunda eşsiz fırsatlar sunmaktadır.
    İçerik pazarlamasının en etkili alanlarından biri olan podcast yayıncılığı, son yıllarda diğer tüm sosyal medya kanallarından daha yüksek tüketici bağlılığı oluşturan bir alan haline gelmiştir.
    Podcast’ler değişik biçimlerde tüketilmekle birlikte insanlarla duygusal bağ kurmakta ve diğer dijital kanallardan daha fazla güven inşa etmektedir. İnsanlar bir bilgi kaynağı olarak podcast’lere bloglardan ve videolardan daha fazla güven duymaktadır. Bunun nedeni, bir podcast’te insan sesini dinlemenin bir blog okumaktan daha samimi ve sıcak gelmesidir.
    Bu kitapta yüksek etkileşimli ve başarılı podcast’lerin nasıl planlanabileceği, yaratılabileceği ve yayımlanabileceği tüm yönleriyle gösterilmektedir. Ayrıca bu podcast’lerin işletme hedeflerini nasıl yönlendirebileceği, başarısının nasıl ölçülebileceği ve kanıtlanabileceği anlatılmaktadır.
    Podcast yayıncılığında uzman yazarlar tarafından kaleme alınan bu kitap, podcast konusunu A’dan Z’ye irdeleyerek konuyla ilgilenen herkese bir yol haritası ve kılavuzluk özelliği sunmaktadır.





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  • (Turkish) Spoon-Fed

    (Turkish) Is salt really bad for you? Is fish good for you? What about coffee, red meat, or
    saturated fats? Can pregnant women rely on their doctor’s advice about what to eat?
    Does gluten-free food carry any health benefits at all? Do doctors know anything about
    In the course of research, Tim Spector has been shocked to discover how little scientific
    evidence there is for many of our most deep-rooted ideas about food. In twenty-two short,
    myth-busting chapters, he reveals why almost everything we’ve been told about food is
    wrong. He reveals the scandalous lack of good science behind many medical and government
    food recommendations, and how the food industry holds sway over these policies and our
    choices. These are urgent issues that matter not just for our health as individuals but for the
    future of the planet.
    Spoon-Fed forces us to question every diet plan, official recommendation, miracle cure or
    food label we encounter, and encourages us to rethink our whole relationship with food.

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  • (Turkish) Organizational Culture And Leadership

    (Turkish) The book that defined the field, updated and expanded for today’s organizations

    Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership.  Author Edgar Schein is the ‘father’ of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change. This new fifth edition shows how culture has become a popular concept leading to a wide variety of research and implementation by various organizations and expands the focus on the role of national cultures in influencing culture dynamics, including some practical concepts for how to deal with international differences.

    Special emphasis is given to how the role of leadership varies with the age of the organization from founding, through mid-life to old age as the cultural issues vary at each stage.  How culture change is managed at each stage and in different types of organizations is emphasized as a central concern of leader behavior..

    This landmark book is considered the defining resource in the field. Drawing on a wide range of research, this fifth edition contains 25 percent new and revised material to provide the most relevant new concepts and perspectives alongside the basic culture model that has helped to define the field.

    Dig into assumptions and typologies to decipher organizational culture

    • Learn how culture begins, thrives, or dies with leadership
    • Manage cultural change effectively and appropriately
    • Understand the leader’s role in managing disparate groups

    The resurgence of interest in organizational culture has spurred an awakening in research, and new information is continuously coming to light. Outdated practices are being replaced by more effective methods, and the resulting shift affects organizations everywhere. Organizational Culture and Leadership is an essential resource for scholars, consultants  and leaders seeking continuous improvement in the face of today’s business realities.


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  • Big Brave Bold Sergio

    Swimming with the Snappers makes Sergio feel BIG, BRAVE, and BOLD.

    But sometimes the Snappers’ idea of fun gives Sergio “squishy” feelings. He doesn’t like it when they start picking on a minnow named Gil…but it’s hard to stand up to your friends!

    Includes a Note to Parents and Caregivers by Julia Martin Burch, PhD, on bullying, friendship, fitting in, and ways to discuss these issues with your child.

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  • Fantastic You

    There’s one special person you get to spend your whole life with: YOU! Which means there’s no one you should take better care of!

    When you cheer yourself on and cheer yourself up, you make the world a happier place. Life is amazing when you share it with the people you love: family, friends, and always with YOU!

    Fantastic You shows readers how to develop and nurture a loving and positive relationship with themselves. Kids will learn that self-care includes positive self-talk and self-compassion for a happy, self-empowered life.

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  • Goodbye, School

    Franny loves her school. She’s played, read, studied, and even napped here. Franny has lots of good memories there. But today it’s time to leave.

    As Franny prepares to move to a new school, she takes time to reminisce and cherish her old school. She wants to find a way to honor this special place. How can Franny say goodbye?

    Includes a Reader’s Note by the author with information on how to guide children through periods of transition or change and acknowledge their feelings throughout the experience.

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  • Birthday Invitation

    When handing out the invitations for her birthday party, Ella mistakenly drops one on the forest floor, and who should find it? A wizard, of course … and a pirate and a parrot and then a whole host of wonderful characters! Join Ella for her very exciting birthday party, complete with a hilarious array of unexpected guests!

    A brilliantly fun picture book, gloriously illustrated by the supremely talented and bestselling illustrator Laura Hughes.

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  • The Philosopher’s Toolkit


    A Compendium of Philosophical Concepts and Methods

    The second edition of this popular compendium provides the necessary intellectual equipment to engage with and participate in effective philosophical argument, reading, and reflection

    • Features significantly revised, updated and expanded entries, and an entirely new section drawn from methods in the history of philosophy
    • This edition has a broad, pluralistic approach–appealing to readers in both continental philosophy and the history of philosophy, as well as analytic philosophy
    • Explains difficult concepts in an easily accessible manner, and addresses the use and application of these concepts
    • Proven useful to philosophy students at both beginning and advanced levels
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  • Say What You Mean

    Find your voice, speak your truth, listen deeply—a guide to more meaningful and mindful conversations.

    We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating.

    The techniques in Say What You Mean will help you to:
    ·      Feel confident during conversation
    ·      Stay focused on what really matters in an interaction
    ·      Listen for the authentic concerns behind what others say
    ·      Reduce anxiety before and during difficult conversations
    ·      Find nourishment in day-to-day interactions

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  • Being Numerous

    An urgent challenge to the prevailing moral order from one of the freshest, most compelling voices in radical politics today

    Being Numerous shatters the mainstream consensus on politics and personhood, offering in its place a bracing analysis of a perilous world and how we should live in it. Beginning with an interrogation of what it means to fight fascism, Natasha Lennard explores the limits of individual rights, the criminalization of political dissent, the myths of radical sex, and the ghosts in our lives. At once politically committed and philosophically capacious, Being Numerous is a revaluation of the idea that the personal is political, and situates as the central question of our time—How can we live a non-fascist life?

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  • Bedtime Stories for Managers

    In forty-two succinct, surprising essays, legendary scholar Henry Mintzberg brings management down from the clouds and onto solid ground.

    If you’re like most managers and things keep you up at night, now you can turn to a book that’s designed especially for you! But you won’t find talking rabbits or princesses here. (There is a cow, but it doesn’t jump.) Henry Mintzberg has culled forty-two of the best posts from his widely read blog and turned them into a deceptively light, sneakily serious compendium of sometimes heretical reflections on management.

    The moral here is this: managers need to leave their castles and find out what’s actually going on in their kingdoms. And like real bedtime stories, these essays have metaphors galore. So prepare to grow strategies like weeds and organize like a cow. Discover the maestro myth of managing, find the soft underbelly of hard data, and learn why downsizing is bloodletting and your board should be a bee. Mintzberg writes, “Just try not to be outraged by anything you read, because some of my most outrageous ideas turn out to be my best. They just take a while to become obvious.”

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  • I Let Him Go

    THE SUNDAY TIMES BESTSELLER, with an updated chapter from Denise.

    ‘I was crying so much I couldn’t breathe. The thought of leaving the shopping centre without him was crushing. I knew that walking away from the place where he had gone missing, without any idea where he now was, meant that things were really bad. James had been right by my side and then he was gone forever.’

    On 12th February 1993, Denise Fergus’ life changed forever. As she was running errands at New Strand Shopping Centre, she let go of her two-year-old son’s hand for a few seconds to take out her purse.

    Denise never saw her son again.

    For the first time since that moment 25 years ago, Denise tells her extraordinary story in this heart-wrenching book, an unflinching account of that terrible day. What if she had never taken James shopping? What if she had turned right coming out of the butcher’s, instead of left? Denise’s initial hope after seeing her son on CCTV with other children quickly turned to devastation when, two days later, James’ body was found.

    His death reverberated around the world and his killers became the youngest ever convicted murderers in UK legal history. Four minutes is all it took for them to lead James away from his mother to his death. Denise took up a tortuous legal battle for James, and it was her astonishing strength and love for her son that ultimately helped to change the way the law treats victims of crime.

    This is a mother’s tale, of finding a way through the despair to remember the happiness and wonderful memories that James brought his family. Above all, Denise doesn’t want her son to be remembered as a murdered child, and with this beautifully written book, she does just that.

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  • The Tyranny of Opinion

    We live in an age of ideology, propaganda, and tribalism. Political conformity is enforced from many sides; the insidious social control that John Stuart Mill called “the tyranny of the prevailing opinion and feeling.” Liberal or left-minded people are often more afraid of each other than of their conservative or right wing opponents. Social media and call-out-culture makes it easier to name, shame, ostracize and harass non-conformists, and destroys careers and lives.

    How can we oppose this, regaining freedom and our sense of ourselves as individuals? The Tyranny of Opinion identifies the problem, defines its character, and proposes strategies of resistance. Russell Blackford calls for an end to ideological purity policing and for recommitment to the foundational liberal values of individual liberty and spontaneity, free inquiry, diverse opinion, and honest debate.

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  • Love, Money, and Parenting

    An international and historical look at how parenting choices change in the face of economic inequality

    Parents everywhere want their children to be happy and do well. Yet how parents seek to achieve this ambition varies enormously. For instance, American and Chinese parents are increasingly authoritative and authoritarian, whereas Scandinavian parents tend to be more permissive. Why? Love, Money, and Parenting investigates how economic forces and growing inequality shape how parents raise their children. From medieval times to the present, and from the United States, the United Kingdom, Germany, Italy, Spain, and Sweden to China and Japan, Matthias Doepke and Fabrizio Zilibotti look at how economic incentives and constraints―such as money, knowledge, and time―influence parenting practices and what is considered good parenting in different countries.

    Through personal anecdotes and original research, Doepke and Zilibotti show that in countries with increasing economic inequality, such as the United States, parents push harder to ensure their children have a path to security and success. Economics has transformed the hands-off parenting of the 1960s and ’70s into a frantic, overscheduled activity. Growing inequality has also resulted in an increasing “parenting gap” between richer and poorer families, raising the disturbing prospect of diminished social mobility and fewer opportunities for children from disadvantaged backgrounds. In nations with less economic inequality, such as Sweden, the stakes are less high, and social mobility is not under threat. Doepke and Zilibotti discuss how investments in early childhood development and the design of education systems factor into the parenting equation, and how economics can help shape policies that will contribute to the ideal of equal opportunity for all.

    Love, Money, and Parenting presents an engrossing look at the economics of the family in the modern world.

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  • Our Life in a Day

    ‘A beautifully told story of real love and real life. I loved it’ Miranda Dickinson

    ‘Clever, moving, funny, insightful’ Zoë Folbigg, author of THE NOTE

    If you are looking for the perfect love story for summer 2019, then escape with the book readers are calling ‘happy, sad, emotional & uplifting’, ‘heartbreaking’ and ‘real and honest.’

    The rules are simple: choose the most significant moments from your relationship – one for each hour in the day.

    You’d probably pick when you first met, right?
    And the instant you knew for sure it was love?
    Maybe even the time you watched the sunrise after your first night together?

    But what about the car journey on the holiday where everything started to go wrong? Or your first proper fight?

    Or that time you lied about where you’d been?

    It’s a once in a lifetime chance to learn the truth.

    But if you had to be completely honest with the one you love, would you still play?

    For Esme and Tom, the game is about to begin. But once they start, there’s no going back . . .

    Following Esme and Tom’s relationship over twenty-four individual hours of ups, downs and everything in between, Our Life in a Day is the most heartbreaking and moving love story you’ll read in 2019 – perfect for fans of Josie Silver’s One Day in December, Jojo Moyes, and Roxie Cooper’s The Day We Met.

    ‘I raced through it’ DAILY MAIL



    ‘Oh my heart. I absolutely loved this book’ Jo

    ‘Heartbreaking but brilliant’ A. Douglas

    ‘I was captivated by this novel’ Lindsay

    ‘An original, witty and tear-jerking book’ Nicole

    ‘Happy, sad, emotional & uplifting’ A Sawyer

    ‘Real and honest’ B Dragon

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  • The Measure of Reality

    Western Europeans were among the first, if not the first, to invent mechanical clocks, geometrically precise maps, double-entry bookkeeping, precise algebraic and musical notations, and perspective painting. More people in Western Europe thought quantitatively in the sixteenth century than in any other part of the world, enabling them to become the world’s leaders. With amusing detail and historical anecdote, Alfred Crosby discusses the shift from qualitative to quantitative perception that occurred during the late Middle Ages and Renaissance. Alfred W. Crosby is the author of five books, including the award-winning Ecological Imperialism: The Biological Expansion of Europe, 900-1900 (Cambridge, 1986)

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  • Sigmund Freud

    The work of Sigmund Freud has penetrated almost every area of literary theory and cultural studies, as well as contemporary culture. Pamela Thurschwell explains and contextualises psychoanalytic theory and its meaning for modern thinking. This updated second edition explores developments and responses to Freud’s work, including:

    • tracing contexts and developments of Freud’s work over the course of his career
    • exploring paradoxes and contradictions in his writing
    • focusing on psychoanalysis as an interpretative strategy, paying special attention to its impact on literary and cultural theory
    • examining the recent backlash against Freud and arguing for the continued relevance of psychoanalysis.

    Encouraging and preparing readers to approach Freud’s original texts, this guide ensures that readers of all levels will find Freud accessible, challenging and of continued relevance.

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  • The Workshop and the World

    What Ten Thinkers Can Teach Us About Science and Authority

    A fascinating look at key thinkers throughout history who have shaped public perception of science and the role of authority.

    When does a scientific discovery become accepted fact? Why have scientific facts become easy to deny? And what can we do about it? In The Workshop and the World, philosopher and science historian Robert P. Crease answers these questions by describing the origins of our scientific infrastructure―the “workshop”―and the role of ten of the world’s greatest thinkers in shaping it. At a time when the Catholic Church assumed total authority, Francis Bacon, Galileo Galilei, and René Descartes were the first to articulate the worldly authority of science, while writers such as Mary Shelley and Auguste Comte told cautionary tales of divorcing science from the humanities. The provocative leaders and thinkers Kemal Atatürk and Hannah Arendt addressed the relationship between the scientific community and the public in in times of deep distrust.

    As today’s politicians and government officials increasingly accuse scientists of dishonesty, conspiracy, and even hoaxes, engaged citizens can’t help but wonder how we got to this level of distrust and how we can emerge from it. This book tells dramatic stories of individuals who confronted fierce opposition―and sometimes risked their lives―in describing the proper authority of science, and it examines how ignorance and misuse of science constitute the preeminent threat to human life and culture. An essential, timely exploration of what it means to practice science for the common good as well as the danger of political action divorced from science, The Workshop and the World helps us understand both the origins of our current moment of great anti-science rhetoric and what we can do to help keep the modern world from falling apart.

    25 black and white images

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  • Spending Time: The Most Valuable Resource

    Time is the ultimate scarce resource and thus quintessentially a topic for economics, which studies scarcity. Starting with the observation that time is increasingly valuable given competing demands as we have more things we can buy and do, Spending Time provides engaging insights into how people use their time and what determines their decisions about spending their time.

    That our time is limited by the number of hours in a day, days in a year, and years in our lives means that we face constraints and thus choices that involve trade-offs. We sleep, eat, have fun, watch TV, and not least we work. How much we dedicate to each, and why we do so, is intriguing and no one is better placed to shed light on similarities and differences than Daniel S. Hamermesh, the leading authority on time-use. Here he explores how people use their time, including across countries, regions, cultures, class, and gender.

    Americans now work more than people in other rich countries, but as recently as the late 1970s they worked no more than others; and they also work longer into older age. Men and women do different things at different times of the day, which affects how well-off they feel. Both the arrival of children and retirement create major shocks to existing time uses, with differences between the sexes. Higher incomes and higher wage rates lead people to hurry more, both on and off the job, and higher wage rates lead people to cut back on activities that take time away from work.

    Being stressed for time is central to modern life, and Hamermesh shows who is rushed, and why. With Americans working more than people in France, Germany, the U.K., Japan and other rich countries, the book offers a simple but radical proposal for changing Americans’ lives and reducing the stress about time.

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  • Meaning – A Slim Guide to Semantics

    Our outstanding ability to communicate is a distinguishing features of our species. To communicate is to convey meaning, but what is meaning? How do words combine to give us the meanings of sentences? And what makes a statement ambiguous or nonsensical? These questions and many others are addressed in Paul Elbourne’s fascinating guide. He opens by asking what kinds of things the meanings of words and sentences could be: are they, for example, abstract objects or psychological entities? He then looks at how we understand a sequence of words we have never heard before; he considers to what extent the meaning of a sentence can be derived from the words it contains and how to account for the meanings that can’t be; and he examines the roles played by time, place, and the shared and unshared assumptions of speakers and hearers. He looks at how language interacts with thought and the intriguing question of whether what language we speak affects the way we see the world. Meaning, as might be expected, is far from simple. Paul Elbourne explores its complex issues in crystal clear language. He draws on approaches developed in linguistics, philosophy, and psychology – assuming a knowledge of none of them – in a manner that will appeal to everyone interested in this essential element of human psychology and culture.

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  • The Library Book

    Susan Orlean’s bestseller and New York Times Notable Book is “a sheer delight…as rich in insight and as varied as the treasures contained on the shelves in any local library” (USA TODAY)—a dazzling love letter to a beloved institution and an investigation into one of its greatest mysteries. “Everybody who loves books should check out The Library Book” (The Washington Post).

    On the morning of April 28, 1986, a fire alarm sounded in the Los Angeles Public Library. The fire was disastrous: it reached two thousand degrees and burned for more than seven hours. By the time it was extinguished, it had consumed four hundred thousand books and damaged seven hundred thousand more. Investigators descended on the scene, but more than thirty years later, the mystery remains: Did someone purposefully set fire to the library—and if so, who?

    Weaving her lifelong love of books and reading into an investigation of the fire, award-winning New Yorker reporter and New York Times bestselling author Susan Orlean delivers a “delightful…reflection on the past, present, and future of libraries in America” (New York magazine) that manages to tell the broader story of libraries and librarians in a way that has never been done before.

    In the “exquisitely written, consistently entertaining” (The New York TimesThe Library Book, Orlean chronicles the LAPL fire and its aftermath to showcase the larger, crucial role that libraries play in our lives; delves into the evolution of libraries; brings each department of the library to vivid life; studies arson and attempts to burn a copy of a book herself; and reexamines the case of Harry Peak, the blond-haired actor long suspected of setting fire to the LAPL more than thirty years ago.

    “A book lover’s dream…an ambitiously researched, elegantly written book that serves as a portal into a place of history, drama, culture, and stories” (Star Tribune, Minneapolis), Susan Orlean’s thrilling journey through the stacks reveals how these beloved institutions provide much more than just books—and why they remain an essential part of the heart, mind, and soul of our country.

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  • The Consumerist

    Are you a consumer or a consumerist? In this book, Lucas and Leo get tips about how to be conscientious  onsumers. They learn how to use their allowance, deal with expenses and learn how to consume in a way that is both good for them and for the planet. Through the story they learn more about conscientious consumers, financial education, citizenship and ecology!

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  • Finger Prints

    A fascinating book to dream, play, and imagine . . .
    Most children love to play with colors. In this book, a little girl creates an amazing new world just with her hands and fingerprints: wonderful animals of all sizes living in fantastic gardens and in the depths of the sea, as well as real monsters.
    Some of these paintings were so beautiful that when the little girl threw them out of the window, they became real birds and started to fly. This book is more than a charming story: it shows children how they can paint their own little zoo with their very own hands as a model.
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  • Who Lost An Elephant

    Cops, firefighters, news teams and even the veterinarian show up to try to calm things down, but no one knows how to handle that huge visitor. All along, he keeps strolling to the park, indifferent to the attention; he stops traffic, and finally enters the lake. What will happen next?

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  • Bia And Beto

    The funny and exciting adventures of two little foxes!

    This exciting new series featuring two siblings, Bia and Beto, launches with a sweet story about sibling rivalry and comparatives, in which each little fox searches for a box, but none is quite right: one needs a box that is smaller and smaller, the other a box that is bigger and bigger. But this competition is for the best of reasons: so they can each give a special gift to Mom.

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  • Let the Children Play

    How More Play Will Save Our Schools and Help Children Thrive

    Play is how children explore, discover, fail, succeed, socialize, and flourish. It is a fundamental element of the human condition. It’s the key to giving schoolchildren skills they need to succeed–skills like creativity, innovation, teamwork, focus, resilience, expressiveness, empathy, concentration, and executive function. Expert organizations such as the American Academy of Pediatrics, the National Academy of Sciences, and the Centers for Disease Control agree that play and physical activity are critical foundations of childhood, academics, and future skills–yet politicians are destroying play in childhood education and replacing it with standardization, stress, and forcible physical restraint, which are damaging to learning and corrosive to society.

    But this is not the case for hundreds of thousands of lucky children who are enjoying the power of play in schools in China, Texas, Oklahoma, Long Island, Scotland, and in the entire nation of Finland. In Let the Children Play, Pasi Sahlberg, Finnish educator and scholar, and Fulbright Scholar William Doyle make the case for helping schools and children thrive by unleashing the power of play and giving more physical and intellectual play to all schoolchildren.

    In the course of writing this book, Sahlberg and Doyle traveled worldwide, reviewed over 700 research studies, and conducted interviews with over 50 of the world’s leading authorities on education. Most intriguingly, Let the Children Play provides a glimpse into the play-based experiments ongoing now all over the world, from rural China, Singapore, and Scotland to North Texas and Oklahoma, as well as the promising results of these bold new approaches. Readers will find the book to be both a call for change and a guide for making that change happen in their own communities.

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  • Infinite Detail

    The Guardian‘s Pick for Best Science Fiction Book of the Year!

    A timely and uncanny portrait of a world in the wake of fake news, diminished privacy, and a total shutdown of the Internet

    BEFORE: In Bristol’s center lies the Croft, a digital no-man’s-land cut off from the surveillance, Big Data dependence, and corporate-sponsored, globally hegemonic aspirations that have overrun the rest of the world. Ten years in, it’s become a center of creative counterculture. But it’s fraying at the edges, radicalizing from inside. How will it fare when its chief architect, Rushdi Mannan, takes off to meet his boyfriend in New York City―now the apotheosis of the new techno-utopian global metropolis?

    AFTER: An act of anonymous cyberterrorism has permanently switched off the Internet. Global trade, travel, and communication have collapsed. The luxuries that characterized modern life are scarce. In the Croft, Mary―who has visions of people presumed dead―is sought out by grieving families seeking connections to lost ones. But does Mary have a gift or is she just hustling to stay alive? Like Grids, who runs the Croft’s black market like personal turf. Or like Tyrone, who hoards music (culled from cassettes, the only medium to survive the crash) and tattered sneakers like treasure.

    The world of Infinite Detail is a small step shy of our own: utterly dependent on technology, constantly brokering autonomy and privacy for comfort and convenience. With Infinite Detail, Tim Maughan makes the hitherto-unimaginable come true: the End of the Internet, the End of the World as We Know It.

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  • Seducing the Subconscious

    The Psychology of Emotional Influence in Advertising

    Our relationship with ads: it’s complicated

    A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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  • What the Ladybird Heard – Series

    The ladybird said never a word.
    But the ladybird saw,
    And the ladybird heard . . .

    Hefty Hugh and Lanky Len are two crafty robbers with a cunning plan to steal the farmer’s fine prize cow. But little do they know that the tiniest, quietest creature of all has overhead their plot, and she has a plan of her own . . .

    What the Ladybird Heard is a fantastically funny story from the stellar picture book partnership of Julia Donaldson and Lydia Monks. With brilliant rhyming verse, bright distinctive illustrations and glitter on every page, this much-loved modern classic is perfect for reading aloud.

    Enjoy more stories from Julia Donaldson and Lydia Monks: Sharing a Shell, The Princess and the Wizard, The Rhyming Rabbit, The Singing Mermaid, Sugarlump and the Unicorn, Princess Mirror-Belle and the Dragon Pox, What the Ladybird Heard Next and What the Ladybird Heard on Holiday.
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  • Muffin is Looking for Rabbit

    Muffin wants to play a game with Bunny.
    But … where is he?
    Muffin goes looking in the living room,
    in her bedroom, in the laundry room,
    but he is nowhere to be found.
    Have you seen Bunny?

     A cheerful story about friendship and playing hide-and-seek together. For seeking champions ages 3 years and up.

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  • Lila The Reading Mouse

    Lila is a very intelligent mouse. She lives in a book case and she devours one story after the other. One day she notices her eyes aren’t as good as they used to be. Lila goes and tries to find glasses and she finds a pair … on the nose of Anatole, a very lazy cat.

    A warm story about a very special friendship and about the pleasure of reading aloud. For reading aloud mice and cats that devour stories aged 3 and up.

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  • Hopeless Heroes Series

    * Part of a 10 book series * An excellent learning tool for Greek mythology * Entertaining illustrations to encourage reluctant readers * Includes a leading boy and girl across the stories to appeal to all children

    • Here Come Hercules! (1st Book)
    • Hera’s Terrible Trap (2nd Book)
    • Arachne’s Golden Gloves! (3rd Book)
    • Problems with Pythagoras! (4th Book)
    • Apollo’s Mystic Message! (5th Book)
    • Jason’s Wild Winds! (6th Book)
    • Circe’s Beastly Feast! (7th Book)
    • Odysseus’ Trojan Trick! (8th Book)
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  • The Greats Series

    Which brilliant men and women have made ground-breaking scientific discoveries over the centuries? This series tracks the great scientific minds from all over the world – from the earliest geniuses who lived thousands of years ago, to modern scientists who are advancing knowledge way beyond our universe.

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  • The Little Prince

    Le Petit Prince was first published in France in 1943, as a novella written by the French aristocrat, writer, poet and pioneering aviator Antoine de Saint-Exupéry (1900–44). Translated into many languages it remains one of the great best sellers of all time. The publisher’s expert colourist has reworked the illustrations to provide a more vibrant and contemporary appearance to the book. Likewise the publisher’s translation department has carefully considered the original French text and rerendered it into concise modern English while maintaining the flavour of the original text. This is a newly presented edition of The Little Prince with all the original illustrations newly coloured and the text translated into English.

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  • Alice in Wonderland

    The humour and fascination of Alice in both the Wonderland and Looking Glass tales appeals to every age group at a different level and never fails to draw in the reader into Lewis Carroll’s amazingly imaginative and thought-provoking world. Lewis Carroll (his real name was Charles Lutwidge Dodgson) based Alice’s character on a real-life little girl named Alice Liddell and soon everyone was drawn into her upside down dream – even the Queen… After reading Alice’s Adventures in Wonderland, an enthusiastic Queen Victoria suggested that Carroll dedicate his next book to her! This tome turned out to be An Elementary Treatise on Determinants, With Their Application to Simultaneous Linear Equations and Algebraic Equations, duly dedicated and presented to the Queen! However, he was evidently allowed to keep his head!

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  • The Second Sister: A Novel

    An obsessive quest to solve the mystery of her older sister’s disappearance puts a young woman in mortal jeopardy in this taut, sophisticated novel of psychological suspense from the author of the “truly riveting” (New York TimesThe Book of You. An intoxicating cocktail of loyalty and secrets, lies and betrayal, reminiscent of Rosamund Lupton’s Sister and Kimberly McCreight’s Reconstructing Amelia.

    A decade ago, Ella Brooke’s older sister, Miranda, vanished without a trace. With every passing year, Ella has come to resemble more closely the sister she lost—the same dark hair, the same piercing blue eyes—and now she’s the same age Miranda was when she disappeared.

    Ella has never let go of her sister. She can still feel Miranda’s presence, still hear her voice. She still talks to her. What holds Ella together is her love for her sister’s ten-year-old son and her work as a self-defense expert helping victims.

    Ella is certain that Miranda was taken, and that one man is key to her disappearance: Jason Thorne. The tabloids report that a new link has been found connecting Miranda to this sadistic serial killer locked away in a psychiatric hospital. Ignoring warnings from the police and the disapproval of her parents, she seeks Thorne out. Ella will do whatever it takes to uncover the truth—no matter how dangerous…

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  • Examined Lives: From Socrates to Nietzsche

    New York Times Notable Book for 2011

    We all want to know how to live. But before the good life was reduced to ten easy steps or a prescription from the doctor, philosophers offered arresting answers to the most fundamental questions about who we are and what makes for a life worth living.

    In Examined Lives, James Miller returns to this vibrant tradition with short, lively biographies of twelve famous philosophers. Socrates spent his life examining himself and the assumptions of others. His most famous student, Plato, risked his reputation to tutor a tyrant. Diogenes carried a bright lamp in broad daylight and announced he was “looking for a man.” Aristotle’s alliance with Alexander the Great presaged Seneca’s complex role in the court of the Roman Emperor Nero. Augustine discovered God within himself. Montaigne and Descartes struggled to explore their deepest convictions in eras of murderous religious warfare. Rousseau aspired to a life of perfect virtue. Kant elaborated a new ideal of autonomy. Emerson successfully preached a gospel of self-reliance for the new American nation. And Nietzsche tried “to compose into one and bring together what is fragment and riddle and dreadful chance in man,” before he lapsed into catatonic madness.

    With a flair for paradox and rich anecdote, Examined Lives is a book that confirms the continuing relevance of philosophy today―and explores the most urgent questions about what it means to live a good life.

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  • (Turkish) Life by Algorithms: How Roboprocesses Are Remaking Our World

    (Turkish) Computerized processes are everywhere in our society. They are the automated phone messaging systems that businesses use to screen calls; the link between student standardized test scores and public schools’ access to resources; the algorithms that regulate patient diagnoses and reimbursements to doctors. The storage, sorting, and analysis of massive amounts of information have enabled the automation of decision-making at an unprecedented level. Meanwhile, computers have offered a model of cognition that increasingly shapes our approach to the world. The proliferation of “roboprocesses” is the result, as editors Catherine Besteman and Hugh Gusterson observe in this rich and wide-ranging volume, which features contributions from a distinguished cast of scholars in anthropology, communications, international studies, and political science.

    Although automatic processes are designed to be engines of rational systems, the stories in Life by Algorithms reveal how they can in fact produce absurd, inflexible, or even dangerous outcomes. Joining the call for “algorithmic transparency,” the contributors bring exceptional sensitivity to everyday sociality into their critique to better understand how the perils of modern technology affect finance, medicine, education, housing, the workplace, food production, public space, and emotions—not as separate problems but as linked manifestations of a deeper defect in the fundamental ordering of our society.

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  • (Turkish) Aristotle’s “Art of Rhetoric”

    (Turkish) For more than two thousand years. Aristotle’s “Art of Rhetoric” has shaped thought on the theory and practice of rhetoric, the art of persuasive speech. In three sections, Aristotle discusses what rhetoric is, as well as the three kinds of rhetoric (deliberative, judicial, and epideictic), the three rhetorical modes of persuasion, and the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others.

    Here Robert C. Bartlett offers a literal, yet easily readable, new translation of Aristotle’s “Art of Rhetoric,”one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

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  • (Turkish) Podcasting Marketing Strategy


    Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

    Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

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  • Moon’s First Friends

    (Turkish) From high up in the sky, the Moon has spent her whole life watching Earth and hoping for someone to visit. Dinosaurs roam, pyramids are built, and boats are made, but still no one comes. Will friends ever come visit her?

    Commemorate the extraordinary Apollo 11 spaceflight mission with this heartwarming story of the Moon who just wants a friend.

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  • Seeds of Science

    (Turkish) ‘Mark Lynas is a saint’ Sunday Times

    ‘Fluent, persuasive and surely right.’ Evening Standard

    Mark Lynas was one of the original GM field wreckers. Back in the 1990s – working undercover with his colleagues in the environmental movement – he would descend on trial sites of genetically modified crops at night and hack them to pieces. Two decades later, most people around the world – from New York to China – still think that ‘GMO’ foods are bad for their health or likely to damage the environment. But Mark has changed his mind. This book explains why.

    In 2013, in a world-famous recantation speech, Mark apologised for having destroyed GM crops. He spent the subsequent years touring Africa and Asia, and working with plant scientists who are using this technology to help smallholder farmers in developing countries cope better with pests, diseases and droughts.

    This book lifts the lid on the anti-GMO craze and shows how science was left by the wayside as a wave of public hysteria swept the world. Mark takes us back to the origins of the technology and introduces the scientific pioneers who invented it. He explains what led him to question his earlier assumptions about GM food, and talks to both sides of this fractious debate to see what still motivates worldwide opposition today. In the process he asks – and answers – the killer question: how did we all get it so wrong on GMOs?

    ‘An important contribution to an issue with enormous potential for benefiting humanity.’ Stephen Pinker

    ‘I warmly recommend it.’ Philip Pullman

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  • (Turkish) Around the World in 80 Trains: A 45,000-Mile Adventure

    (Turkish) ‘Monisha Rajesh has chosen one of the best ways of seeing the world. Never too fast, never too slow, her journey does what trains do best. Getting to the heart of things. Prepare for a very fine ride’ Michael Palin


    When Monisha Rajesh announced plans to circumnavigate the globe in eighty train journeys, she was met with wide-eyed disbelief. But it wasn’t long before she was carefully plotting a route that would cover 45,000 miles – almost twice the circumference of the earth – coasting along the world’s most remarkable railways; from the cloud-skimming heights of Tibet’s Qinghai railway to silk-sheeted splendour on the Venice Simplon-Orient-Express.

    Packing up her rucksack – and her fiancé, Jem – Monisha embarks on an unforgettable adventure that will take her from London’s St Pancras station to the vast expanses of Russia and Mongolia, North Korea, Canada, Kazakhstan, and beyond. The ensuing journey is one of constant movement and mayhem, as the pair strike up friendships and swap stories with the hilarious, irksome and ultimately endearing travellers they meet on board, all while taking in some of the earth’s most breathtaking views.

    From the author of Around India in 80 Trains comes another witty and irreverent look at the world and a celebration of the glory of train travel. Rajesh offers a wonderfully vivid account of life, history and culture in a book that will make you laugh out loud – and reflect on what it means to be a global citizen – as you whirl around the world in its pages.

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  • (Turkish) Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

    (Turkish) Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

    Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

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  • (Turkish) The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

    (Turkish) The 30 Day MBA in Marketing provides a complete marketing & ‘course’ spanning twelve
    disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy,
    Promotion and advertising, Pricing, Managing the marketing organization and Marketing and
    the law. Each chapter includes at least one practical real life example to illustrate how
    marketing concepts apply to business decision making. Learn what they teach you on
    professional marketing courses and at the world’s top Business Schools and why it matters to
    you; eliminate gaps in your marketing knowledge and take part in business decision making
    on an equal footing with MBA graduates or your company marketing director. This book
    includes detailed information on how to find and analyse market data on any business or
    market anywhere and online appendices that provide an invaluable guide to finding further
    information and free resources on each topic covered.

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  • Dead End: A gripping DI Kelly Porter crime thriller

    When the seventh Earl of Lowesdale is found hanging from the rafters at Wasdale Hall, everyone assumes the aging, hard-partying aristocrat had finally had enough of chasing the glory of his youth. But when the coroner finds signs of foul play, DI Kelly Porter is swept into a luxurious world where secrets and lies dominate.

    At the same time, two young hikers go missing and it’s up to Kelly to lead the search. But digging deeper reveals ties to two other unsolved disappearances and Kelly and her team find themselves in a race against time.

    Now, as all roads of both investigations and Kelly’s own family secrets lead to Wasdale Hall it becomes more important than ever for Kelly to discover the devious truths hidden behind the walls of the Lake District’s most exclusive estate…

    Don’t miss this gripping crime thriller featuring an unforgettable detective. Perfect for fans of Angela Marsons, Patricia Gibney and Robert Bryndza.

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  • Deep Fear: An unputdownable crime thriller

    DI Kelly Porter is back. But will this new case push her beyond her limits?

    On a peaceful summer’s morning in the Lake District, a woman’s body is discovered outside a church. She’s been murdered and a brutal, symbolic act performed on her corpse. DI Kelly Porter is in charge of the team investigating the crime, and is determined to bring the killer to justice. But as more deaths occur it is clear this is the work of a disturbed, dangerous and determined individual. Can Kelly put the puzzle pieces together before the danger comes closer to home?

    Don’t miss this gripping crime thriller featuring an unforgettable detective. Perfect for fans of Angela Marsons, Patricia Gibney and Robert Bryndza.

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  • Swearing Is Good for You: The Amazing Science of Bad Language

    An irreverent and impeccably researched defense of our dirtiest words.

    We’re often told that swearing is outrageous or even offensive, that it’s a sign of a stunted vocabulary or a limited intellect. Dictionaries have traditionally omitted it and parents forbid it. But the latest research by neuroscientists, psychologists, sociologists, and others has revealed that swear words, curses, and oaths―when used judiciously―can have surprising benefits.

    In this sparkling debut work of popular science, Emma Byrne examines the latest research to show how swearing can be good for you. With humor and colorful language, she explores every angle of swearing―why we do it, how we do it, and what it tells us about ourselves. Not only has some form of swearing existed since the earliest humans began to communicate, but it has been shown to reduce physical pain, to lower anxiety, to prevent physical violence, to help trauma victims recover language, and to promote human cooperation. Taking readers on a whirlwind tour through scientific experiments, historical case studies, and cutting-edge research on language in both humans and other primates, Byrne defends cursing and demonstrates how much it can reveal about different cultures, their taboos and their values.

    Packed with the results of unlikely and often hilarious scientific studies―from the “ice-bucket test” for coping with pain, to the connection between Tourette’s and swearing, to a chimpanzee that curses at her handler in sign language―Swearing Is Good for You presents a lighthearted but convincing case for the foulmouthed.

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  • They Thought They Were Free: The Germans, 1933-45

    First published in 1955, They Thought They Were Free is an eloquent and provocative examination of the development of fascism in Germany. Mayer’s book is a study of ten Germans and their lives from 1933-45, based on interviews he conducted after the war when he lived in Germany. Mayer had a position as a research professor at the University of Frankfurt and lived in a nearby small Hessian town which he disguised with the name “Kronenberg.” “These ten men were not men of distinction,” Mayer noted, but they had been members of the Nazi Party; Mayer wanted to discover what had made them Nazis.

    “What happened here was the gradual habituation of the people, little by little, to being governed by surprise; to receiving decisions deliberated in secret; to believing that the situation was so complicated that the government had to act on information which the people could not understand, or so dangerous that, even if the people could not understand it, it could not be released because of national security. And their sense of identification with Hitler, their trust in him, made it easier to widen this gap and reassured those who would otherwise have worried about it.”–from Chapter 13, “But Then It Was Too Late”

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  • The Work of Literature in the Age of Post-Truth

    What is the role of literary studies in an age of Twitter threads and viral news?

    If the study of literature today is not just about turning to classic texts with age-old questions, neither is it a rejection of close reading or critical inquiry. Through the lived experience of a humanities professor in a rapidly changing world, this book explores how the careful study of literature and culture may be precisely what we need to navigate our dizzying epoch of post-truth politics and ecological urgency.

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