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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing provides a complete marketing & ‘course’ spanning twelve
disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy,
Promotion and advertising, Pricing, Managing the marketing organization and Marketing and
the law. Each chapter includes at least one practical real life example to illustrate how
marketing concepts apply to business decision making. Learn what they teach you on
professional marketing courses and at the world’s top Business Schools and why it matters to
you; eliminate gaps in your marketing knowledge and take part in business decision making
on an equal footing with MBA graduates or your company marketing director. This book
includes detailed information on how to find and analyse market data on any business or
market anywhere and online appendices that provide an invaluable guide to finding further
information and free resources on each topic covered.