Mark’s teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He has a particular expertise in the area of motorsport which he uses in both his teaching, consulting and research activities. He is a Council member of the Society for Advanced Management Studies (SAMS). He has been a member of the Research Excellence Framework (REF2014) and Research Assessment Exercise (RAE2008) panel for Business and Management. He has also been chairman of the Case Centre (formerly European Case Clearing House) and external advisor to Institute for the Masters of Wine.