Byron Sharp is a professor of marketing science and director of the Ehrenberg-Bass Institute. His book How Brands Grow has been choosen by AdAge readers the book of the year in 2013. He has written more than hundred academic articles and is on the editorial board for five marketing and advertising magazines. He and Professor Jerry Wind have given two lectures on the laws of advertising at Wharton Business School. In 2009 and 2013 they have edited Advertising Research Magazine’s special editions on the scientific laws of advertising. He has also written a textbook Marketing: Theory, Evidence, Practice which has been published by Oxford University Press in 2013.