Communication / Media

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  • 50 Erfolgsmodelle

    Bei der Lektüre dieses Buches erwartet Sie Theorie in ihrer praktischsten Form. In 50 kurzen Kapiteln werden die komplexen Zusammenhänge unseres Lebens auf einfache Weise veranschaulicht. Komplizierte Situationen werden gnadenlos vereinfacht und kühl analysiert. Eine Hilfe in jeder Lebenslage und unverzichtbar bei der Entscheidungsfindung. Falls Sie also noch nicht wissen, ob Sie dieses Buch möchten, sollten Sie es unverzüglich kaufen.


    Kitapyurdu . D&R . Hepsiburada . Pandora

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  • Divining Desire: Focus Groups and the Culture of Consultation

    An engaging, accessible history of the focus group, Featherstone’s survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don’t.

    The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderators questioning controlled groups about what they liked and didn’t. Divining Desire is the first-ever popular survey of this topic.

    In a lively, sweeping survey, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread employment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula).

    As elites became increasingly detached from the general public, they relied ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people can be heard and that their opinions count. Yet, the more they are listened to, the less power they have. That paradox is particularly stark today, when everyone can post an opinion on social media – our 24 hour “focus group”―yet only plutocrats can shape policy.

    In telling this story, Featherstone raises profound and fascinating questions about democracy and consumer society.

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  • The Digital Difference: Media Technology and the Theory of Communication Effects

    The Digital Difference examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life.

    In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite―that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship.

    Technologies by their nature do not cause freedom nor do they limit it. Technologies are embedded in a complex set of cultural expectations and institutions as well as regulatory and legal principles. Fear of the “communication effects” of “bad ideas” is the enemy of free speech. Neuman traces the digital difference from the era of propaganda studies and concerns about Big Brother to issues of information overload and the core policy debate about Internet network neutrality.

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  • Age of Propaganda: The Everyday Use and Abuse of Persuasion

    Americans create 57% of the world’s advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

    Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

    This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

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  • Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.

    Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.

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  • Corporate Communication

    Corporate Communication

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  • Das Kommunikationsbuch – The Communication Book: 44 Ideas for Better Conversations Every Day

    The internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories – from Aristotle’s thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project – for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams.

    From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. They show that we can improve not only what we communicate, but how we do so.

    Whether you’re a CEO or starting out – or want to improve your relationships at home – this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.

    Buy Online: Amazon, Idefix, D&R, Kitapyurdu, Hepsiburada, N11

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  • Bir Devrimi Sahnelemek

    İran’daki İslami Devrim, kelimelerin ve imgelerin kurulu düzenin askerî gücüne başarılı bir biçimde meydan okuduğu olağanüstü tarihî olaylardan biriydi. Devrim’in karizmatik lideri olan Ayetullah Humeyni’nin coşkun ve ateşli sözlerinden devrimci posterlere, pankartlara, duvar resimlerine, graffitilere, şarkılara, nutuklara ve tüm bunların ortak ve kutsal tarihinin merak uyandıran sembollerine kadar çığ gibi büyüyen toplumsal duyarlılıklar devrimci hareketin öncü kişilikleri tarafından harekete geçirilmişti.

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  • Consumed Nostalgia: Memory in the Age of Fast Capitalism

    Nostalgia isn’t what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom.

    Consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia. Gary Cross immerses readers in this fascinating and often delightful history, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. He compares the limited appeal of heritage sites such as Colonial Williamsburg to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia shapes how we cope with accelerating change.

    Today nostalgia can be owned, collected, and easily accessed, making it less elusive and often more fun than in the past, but its commercialization has sometimes limited memory and complicated the positive goals of recollection. By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.

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  • How Propaganda Works

    Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren’t problems for us―not in the way they were for the totalitarian societies of the mid-twentieth century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy―particularly the ideals of democratic deliberation and equality―and how it has damaged democracies of the past.

    Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda’s selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.

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  • Reklam Teorileri

    Reklam araştırmalarında yani  reklamın nasıl çalıştığını anlamaya çalışırken yapılan araştırmalarda kullanılan  teorilerin yarısından biraz fazlası psikoloji bilim dalına aittir. İlgili diğer dallar ise pazarlama, iletişim, sosyoloji, antropoloji ve reklamın kendi teorileridir. Tamamı reklamın insanları nasıl etkilediğini  farklı varsayımlara dayalı hipotezlerle ortaya koyar ve reklamın nasıl çalıştığına yönelik bilgimizi zenginleştirir.

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  • The Attention Merchants: The Epic Scramble to Get Inside Our Heads

    One of the Best Books of the Year
    The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

    From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term “net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

    Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
    This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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  • Spin Sucks: Communication and Reputation Management in the Digital Age

    Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.

    Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.

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